HBC launched the 2008 apparel program for the Beijing games at an event in Toronto last night. I had worked on this months ago and loved being a part of something that will be seen by millions and worn by hundreds of athletes representing Canada.

The motifs are combined Canadian and Chinese themes and we used Chinese lucky number of eight as a numeral and as octagonal patterns. Color and design inspiration have been taken from the five elements of Chinese astrology: earth, wood, fire, water and metal. The clothing uses many natural materials like bamboo and organic cotton. Most of the pieces will be available for sale as replica wear both at the Bay and Zellers stores and online at www.hbc.com.

Below is a photo from the event last night. Who’s that in the front row? Paulo from Nomad, moonlighting…

More to come.