These kinds of projects are real exciting for me to see to fruition. I have know Max (owner and founder of Endeavor) for 10+ years and have kept in touch and watched his business and involvement in snowboarding grow from the professional side to the a leadership role on the business side. It has also brought back some amazing memories of living the dream….

Below is a shot from an article / interview we did for Stance magazine. The article was on traveling Europe during the Summer for demo’s and camps for the companies we rode for. This is circa 1999 , I was 19 and Max was 22. We must have rolled through 5 countries and ice capped Euro glaciers to put on demo’s , shoot photos and more importantly drink and party with the locals (read girls). Good times. I think I still have a 2-3 hilarious mini DV tapes from this trip that would def. land some unnamed people in trouble. - www.scottserfas.com I see you. (Check the photo - 1999 - AM95’s , portable DVD , Lava domes , RDS, wallabies , Polo)

couple of shots of the good old days - Max on the cover when you used to snowboard - ha, and myself in the black and white when I could actually leave the ground.

on to business.

en·deav·or / en_dev_r/ (Brit. en·deav·our): v. try hard to do or achieve something / n. an attempt to achieve a goal / earnest and industrious effort, esp. when sustained over a period of time.

Endeavor was founded in 2002 by a crew of riders and friends who wanted a brand that represented them – their interests, their inspirations, their lifestyle. Since then, Endeavor Snowboards have appeared on covers of the most prestigious snowboarding magazines, won countless board test awards for riding excellence, and worked with some of the most prestigious and innovative artists in the world.

http://www.endeavorsnowboards.com

“The unanimously approved measure will update California’s current building code to address a variety of goals including reducing water usage in residential and commercial structures by 20% and cutting water used in landscaping by 50%. Hopefully this will encourage the widespread proliferation of techniques such as rainwater harvesting, drought resistant landscaping, and graywater reuse.

The new code also aims to cut the energy usage of all new structure by 15% and advocates the use of recycled and eco-friendly materials in construction as well as “flooring, carpeting, paint, coatings, thermal insulation and acoustic wall and ceiling panels”. “

http://www.inhabitat.com/